Soil Hour for Living Labs Webinar #1: Soil Health Business Models

SOILL is launching "Soil Hour for Living Labs", a new bi-monthly webinar series bringing practical knowledge, tools, and insights from European soil initiatives directly to Living Labs and Lighthouses across Europe.

The first edition kicks off with a topic at the heart of long-term sustainability: Soil Health Business Models.

This 60-minute interactive session will bring together expertise from EU Mission Soil projects and a Living Lab with hands-on experience in developing and implementing a viable business model. Attendees will gain practical insights into frameworks, tools, and real-world approaches to building financially and operationally sustainable Living Labs.

The webinar is open to Living Labs, innovation actors, regional stakeholders, and anyone involved in the European Mission Soil ecosystem.

Speakers

• Marc Rosiers, Senior Adviser at ELO and partner in SOILL-Stepup and SoilValues;
• Javier Bravo García, GIS, Remote Sensing & Environmental Specialist at Evenortech and NovaSoil partner;
• Reindert Devlamynck, Team Leader Energy and Circular Economy at INAGRO and representative of the INAGRO Living Lab: Reindert will present the INAGRO Living Lab, its objectives and ways of working, share practical insights from the field on soil health business models, and reflect on how tools and approaches developed within other EU Mission Soil projects could be applied in the context of their Living Lab.

Format

Expert presentations, a Living Lab spotlight, interactive panel discussion, and Q&A.

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